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J.C. Penney Corporation, Inc. was founded in 1902 by James Cash Penney and today engaged in marketing apparel, home furnishings, jewelry, cosmetics, and cookware. The company now operates roughly 1,000 stores in the United States and Puerto Rico. Headquarters are in Plano, Texas.

Challenge

JCPenney was an earlier adopter of EDI transactions and recognized the importance of receiving off the 856 Advanced Ship Notice. Supplier enablement was internally managed supplier and their in-house enablement team successfully assisted suppliers with the electronic transactions, but were challenged with assisting suppliers with GS1-128 carton labels. At the same time, the JCPenney’s automated PEPS distribution centers were forced to re-label 45% of every incoming shipment due to barcode label issues. Efficient receipt become even more important as JCPenney started opening regional Store Support Centers (SSC). Although their in-house enablement team successfully assisted suppliers with the electronic transactions, their supply chain was still experiencing GS1-128 carton labels to read the first time in their scanning environment.

Solution

Following a model successfully implemented by other comparable retailers, Bar Code Graphics established a program to enable JCPenney suppliers the resources to comply with their GS1-128 labels and also support supply chain disruptions.

  • Our work on this project included;
  • Authoring new GS1-128 barcode guidelines which are harmonized with the GS1 General Specifications and provide suppliers a blue print to facilitate compliance
  • A certification program for each GS1-128 label formate for each supplier ship location
  • Establish a dedicated testing portal for JCPenney to manage certification and compliance management
  • Created a model for reporting and analyzing GS1-128 supply chain issues
  • Implementing an education initiative within supplier compliance for GS1-128 lab infractions and consequential re-certification program
  • Systematic programming linking barcode compliance data/image to the JCPenney supplier scorecard

Results

Today, JCPenney supplier compliance and logistic departments now rely on Bar Code Graphics to address all GS1-128 label issues. GS1-128 label certification through Bar Code Graphics is integrated with vendor on-boarding and existing suppliers are now proacrtively re-certifying shipping labels whenever they make changes to their hardware, software or print media. Barcode re-certification is also tied directly to GS1-128 compliance infractions so suppliers can rapidly correct mistakes and reduce providing JC Penney supply chain with non-compliant shipping labels. JCPenney has integrated Bar Code Graphics testing services with their Catalog, Furniture and Retail channels.

  • UPC (GTIN-12)

  • ISBN/Books

  • Medical/UDI

  • Supply Chain

  • Assets/Inventory

  • Coupon

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UPC (GTIN-12)

There are a variety of different types of barcodes. However, the UPC (Universal Product Number) symbol is the most recognized barcode in the United States, since it appears on almost every retail product. The UPC symbol is the barcode representation of the GTIN-12 which consists of twelve numeric characters that uniquely identify a company’s individual product. The GTIN-12 number is part of the family of GS1 global data structures that employ 14 digits and can be encoded into various types of data carriers.

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ISBN/Books

A requirement for selling a book through booksellers, wholesalers, and distributors is the assignment of unique ISBN numbers for each title and for each book to be marked with a Bookland EAN barcode.

The Bookland symbol allows for encodation of ISBNs (the numbers publishers use to identify their products). Since an ISBN is unique to one particular title (or product), the corresponding Bookland EAN symbol is a title-specific marking which is unique for that title. For example, if a title is available in hard cover, soft cover and as an e-book, three unique ISBN Bookland EAN bar codes are required.

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Medical/UDI

The FDA UDI Mandate is part of a comprehensive healthcare traceability initiative to improve patient safety.  The Unique Device Identifier (UDI) requirement is rooted in holding each member of the supply chain responsible for ensuring each medical device is marked with a UDI barcode with data maintained on the FDA’s GUDID universal database.

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Supply Chain

Logistic barcodes such as the GS1-128 Shipping Label are used to track movement of a shipment within a supply chain.  Since suppliers are making shipments to a variety of trading partners it is essential to integrate the relevant standards and current technology.  The use of EDI and 2D barcodes which can encode much more data has transformed many supply chains.

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Assets/Inventory

The first step in designing an asset tracking system is to determine whether you are working with assets or inventory.  Assets are any items a company uses internally such as tools, equipment, furniture etc.  Inventory are items which are sold, distributed or used by a company.  The distinction between Assets and Inventory is essential in regards to how the items will be marked, scanned and stored.

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Coupon

The successful integration of GS1 DataBar Coupons has dramatically improved many promotions.  The interhent features including; value codes and automatic expiration date checking for retailers, has enabled more efficient redemption, much better security and better metrics to measure the performance of a campaign.

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Bar Code Graphics

Bar Code Graphics