Amazon Product ID

Most Amazon categories require sellers to use a product identifier (Product ID) to create new product pages and listings. When adding a product on, it’s important to take into account the type of products you want to sell, the quality of your product data, and the specific requirements for selling in that product category.

Amazon Product ID requirements;

  • Many categories have specific UPC/EAN and GTIN guidelines that sellers are required to follow when creating product pages. These include requirements for products sold as bundles and requirements for products sold as packs.
  • UPC requirements may vary across categories or for different types of products in the same category. 
  • Sellers must use the correct product identifier for the item they are listing. The use of false product identification information, including UPC codes, is prohibited.
  • ISBN barcodes are required when uploading listings for books.

In order to set-up a new product listing on Amazon, you will need either a valid UPC or ISBN number;

ISBN Barcode number, click here

GS1 UPC Barcode number, click her

UPC Barcode (Used for most items)

upc barcode illustration

For more information regarding UPC barcodes, go to UPC Information.


ISBN Barcode (Used for books)

ISBN Anatomy

For more information regarding ISBN barcodes, go to ISBN Information.


ASIN (Amazon Standard Identification Number)

Amazon Standard Identification Numbers (ASINs) are unique blocks of 10 letters and/or numbers that identify items. You can find the ASIN on the item’s product information page at For books, the ASIN is the same as the ISBN number, but for all other products a new ASIN is created when the item is uploaded to Amazon’s catalogue. You will find an item’s ASIN on the product detail page alongside further details relating to the item, which may include information such as size, number of pages (if it’s a book) or number of discs (if it’s a CD).

ASINs can be used to search for items in Amazon’s catalogue.  If you know the ASIN or ISBN of the item you are looking for, simply type it into the search box (which can be found near the top of most pages), hit the “Go” button and, if the item is listed in the catalogue, it will appear in your search results.

For example, the ASIN for Hasbro’s “Monopoly” game is B00005N5PF.


FBA Amazon Barcode Product Labels

Each item you send to an Amazon fulfillment center requires a barcode so that it can be tracked throughout the fulfillment process.

Unlike traditional retailers which require UPC/EAN or ISBN barcodes be placed on each item for scanning on Point of Sale registers, Amazon has different Product labeling requirements based on the type of shipment.

Labeled Inventory

For non-commingled inventory, each item must be labeled with an FBA Amazon Barcode Product Label

Amazon barcode

Labeled inventory designates each product belongs to you, and is used by Amazon to receive and manage inventory shipped to Amazon Fulfillment Centers.  The FBA Amazon Barcode Product Label ensures items received, sold and shipped to customers are attributed to the appropriate seller.

Commingled Inventory

Commingling your inventory makes it easier to fill customer orders more quickly and efficiently. If you enable commingled inventory for your seller account, when a buyer purchases a product from you, Amazon will send an identical item from the fulfillment center closest to the buyer to expedite delivery, even if it was originally sent to the fulfillment center by a different seller. Amazon transfers an item from your inventory into the other seller’s inventory to compensate them, and you get the credit for the sale.

Technical Requirements for Stickerless, Commingled Inventory

  • Some media products cannot be commingled. You cannot send in CDs, VHS tapes, or DVDs without FBA labels.
  • The condition of the product must be new.
  • The item must have a UPC or EAN in a barcode form for the fulfillment centers to scan when they receive the product.
  • The UPC or EAN must be for a single ASIN. If it applies to more than one ASIN, you will need to label the product, even if it could be previously sent in as stickerless.
  • In order to prevent delays in processing your inventory, certain other products may not be eligible for Stickerless, Commingled Inventory.
  • Barcodes must be easily scannable.
  • The product must not have an expiration date.
Note: Amazon reserves the right to change the qualifications for Stickerless, Commingled Inventory at any time.

Amazon sellers who are approved for ‘Stickerless Commingled Inventory’ need to identify each item with the existing UPC or EAN barcode on eligible products.

All products require a scannable barcode to be received at Amazon Fulfillment Centers







Order FBA Amazon Barcode Product Labels

Amazon’s systems are barcode-driven. Each item you send to an Amazon fulfillment center requires a barcode so that it can be tracked throughout the fulfillment process.


As an Amazon supplier, you have the following options in regards to labeling products being shipped to Amazon Fulfillment Centers;

  • Print Amazon Barcode Product Labels from your Seller Account
  • Order Amazon Barcode Product Labels from Bar Code Graphics, Inc. for $.05/label
  • Request FBA Services print/apply Amazon Product Labels to your products for $.20/label
  • Use UPC or EAN symbol for Co-Mingled items

Print Amazon Barcode Product Labels

Amazon sellers are able to print Product Labels from the MANAGE INVENTORY page when creating a shipment by selecting products in the left column and then selecting PRINT ITEM LABELS from the ACTION ON SELECTED ITEM(S) drop-down menu.  Product labels can be printed using a laser printer and BC-30 Laser Labels provided by Bar Code Graphics.



Order Amazon Barcode Product Labels

Bar Code Graphics is a recommended Amazon source and is familiar with Amazon’s Barcode Product Label Requirements.  We will print/ship Product Labels within 24 hours of receipt of order during normal business hours.  Label Orders are placed using Bar Code Graphic’s Amazon Order Form;

  • Price: $.05/label
  • Minimum Order: $50



Request Amazon FBA Label Service Print/Apply Product Label

For qualifying units, Fulfillment by Amazon (FBA) can print/apply Product Labels on your behalf for $.20/label.  FBA Label Service is only available for new inbound shipments and must meet the following Minimum Qualifications:

  • Condition: Any (New, Used, Collectible or Refurbished)
  • Product Type: Any (Media and Non-media), however be sure to review the FBA Product Restrictions to ensure your products qualify.
  • ASIN: Each unit must have a scannable barcode (ISBN, UPC or EAN).  The unit’s barcode must not be punched out, marked over, covered or otherwise obstructed.   If there is no scannable barcode on your item, then you will need to apply Amazon Product Label prior to shipping.

Use UPC or EAN barcode for Stickerless Commingled Inventory

You can use the existing UPC or EAN barcodes on your eligible products to identify and track your inventory throughout the Amazon fulfillment process by enabling the Stickerless Commingled Inventory setting in your seller account .

Commingling your inventory makes it easier to fill customer orders more quickly and efficiently. If you enable commingled inventory for your seller account, when a buyer purchases a product from you, Amazon sends an identical item from the fulfillment center closest to the buyer to expedite delivery, even if it was originally sent to the fulfillment center by a different seller. Amazon transfers an item from your inventory into the other seller’s inventory to compensate them, and you get the credit for the sale.

Even though commingled inventory is treated as interchangeable items in the network, the origin of all inventory is tracked by Amazon’s fulfillment systems, so Amazon is able to identify which seller sent which item if problems arise.

If you need printed UPC or EAN barcodes for your Stickerless Commingled Inventory, you can order printed UPC/EAN labels from Bar Code Graphics;


Amazon Frequently Asked Questions (FAQ’s)

Are suppliers required to have UPC or ISBN barcodes for items/books being sold on Amazon?

YES! In order to set-up items in Amazon’s brand registry, users are required to enter a UPC number (general merchandise) and an ISBN number (for books) as part of the item set-up procedure.  NOTE: There are a some exemptions to the UPC/ISBN requirement, refer to Amazon’s UPC/ISBN Exemption policy if you believe your company does not need a UPC/ISBN product identifier.

Does Amazon allow suppliers to use UPC barcode numbers obtained from a UPC Reseller?

We are not sure if Amazon permits or prohibits the use of barcodes purchased from UPC resellers.  Historically, many/most suppliers obtained UPC numbers from UPC resellers who advertise online and on ebay.  In fact, we viewed a video on Amazon’s Seller Central site posted 2 years ago, which directed suppliers to purchase UPC numbers online by using Google to search for UPC Barcodes.  However, recently Amazon recently the UPC section on Amazon Seller Central that explicitly states ‘Amazon requires sellers to obtain ‘valid’ UPC’s from the GS1 and further states that Amazon will confirm UPC barcodes are registered to their sellers and not 3rd parties.’  To view Amazon UPC Requirements go to; Amazon.UPC.Seller.Requirement

We have worked with several Amazon suppliers who reported that during the item set-up procedure, Amazon flagged their UPC numbers for either of the following reasons;

  • UPC Numbers were already being used by a different supplier
  • UPC numbers were not issued to supplier being set-up.

In both cases, Amazon required the supplier to obtain a UPC Company Prefix from the GS1.

Amazon suppliers who need UPC barcodes to set-up items on Amazon should  contact us to discuss available options.

Are all Amazon suppliers required to place a UPC barcode on each item shipped to Amazon Fulfillment Centers?

NO! Amazon requires an Amazon Product Label on all non-Stickerless Commingled Inventory.  For suppliers who are not able to place an Amazon Product Label on each item, need to mark items with a UPC label and then pay Amazon $.20/per label to print and apply an Amazon Product Label.

Is there a recommended label size for the FBA Product Label?

Yes! Even though Amazon permits suppliers to use a variety of label sizes for the FBA Product Label, we recommend suppliers use a; 2.625″ x 1.0″ label for the FBA Product Label.  This label size enables the FNSKU barcode to be printed in a size which will be easy to scan by Amazon.  To order blank laser labels to print FBA Product labels, go to BC-30 labels


  • UPC (GTIN-12)

  • ISBN/Books

  • Medical/UDI

  • Supply Chain

  • Assets/Inventory

  • Coupon

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There are a variety of different types of barcodes. However, the UPC (Universal Product Number) symbol is the most recognized barcode in the United States, since it appears on almost every retail product. The UPC symbol is the barcode representation of the GTIN-12 which consists of twelve numeric characters that uniquely identify a company’s individual product. The GTIN-12 number is part of the family of GS1 global data structures that employ 14 digits and can be encoded into various types of data carriers.

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A requirement for selling a book through booksellers, wholesalers, and distributors is the assignment of unique ISBN numbers for each title and for each book to be marked with a Bookland EAN barcode.

The Bookland symbol allows for encodation of ISBNs (the numbers publishers use to identify their products). Since an ISBN is unique to one particular title (or product), the corresponding Bookland EAN symbol is a title-specific marking which is unique for that title. For example, if a title is available in hard cover, soft cover and as an e-book, three unique ISBN Bookland EAN bar codes are required.

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The FDA UDI Mandate is part of a comprehensive healthcare traceability initiative to improve patient safety.  The Unique Device Identifier (UDI) requirement is rooted in holding each member of the supply chain responsible for ensuring each medical device is marked with a UDI barcode with data maintained on the FDA’s GUDID universal database.

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Supply Chain

Logistic barcodes such as the GS1-128 Shipping Label are used to track movement of a shipment within a supply chain.  Since suppliers are making shipments to a variety of trading partners it is essential to integrate the relevant standards and current technology.  The use of EDI and 2D barcodes which can encode much more data has transformed many supply chains.

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The first step in designing an asset tracking system is to determine whether you are working with assets or inventory.  Assets are any items a company uses internally such as tools, equipment, furniture etc.  Inventory are items which are sold, distributed or used by a company.  The distinction between Assets and Inventory is essential in regards to how the items will be marked, scanned and stored.

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The successful integration of GS1 DataBar Coupons has dramatically improved many promotions.  The interhent features including; value codes and automatic expiration date checking for retailers, has enabled more efficient redemption, much better security and better metrics to measure the performance of a campaign.

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