Customer Case Study

Serta Mattress Company has been a pioneer in bedding launching their first Perfect Sleeper mattress in 1931.   In becoming a global leader in bedding Serta Mattress has had to adapt from selling their product in local retail outlets into supporting the largest retailers in the world.   Serta manufactures and ships mattresses and foundations from 32 different factories located across the USA.


Serta Mattress company was selected by a large retailer to supply 600 membership warehouse club located in 44 U.S. States with their most popular mattresses and foundations.   In order to comply with their new trading partner’s barcode labeling requirements, each of Serta’s factories needed to mark each of the unique 82+ SKU’s with a retail compliant label.

BCG Solution

Bar Code Graphics (BCG) implemented a managed Print Management Solution for Serta designed to;

  • Monitor each factories inventory level for each label SKU.
  • Exceed their trading partner’s barcode print quality requirements.
  • Pro-actively contact each factory when they needed to re-order to minimize additional overnight freight charges for labels.
  • Enable all Serta factories to easily place orders and check status.


By partnering with BCG to supply these labels for all 32 factories, Serta earned 100% compliance with their trading partners’ labeling requirements for 10+ years.  Additionally, BCG was able to reduce the cost for Serta by producing large runs of the labels for all their locations.