Bar Code Graphics – Origins

Our passion for precision and reliability drives what we do every day. Your business demands reliable barcodes that scan easily – the first time, every time. With the high cost of non-compliance and performance mistakes, anything less that perfect is unacceptable. And that mission for perfection is the foundation our company has been built upon.

But we didn’t get where we are overnight!

From Complicated Beginnings…

Our legacy began when the framework of the UPC numbering and barcode language was first conceived. With the finalization of the system, a problem emerged – how do we get a barcode label on every product, which can be successfully scanned the first time at every point of sale system? Remember, this was a time long before digital printing was developed! The only solution available involved the traditional printing process, made up of printers, designers, platemakers and typesetters. Due to the nature of barcodes, every drawn code had to be created with utmost precision.


That’s where the founder of Bar Code Graphics, Bob Verb, came in.  With specialized expertise in machine-readable typesetting, he was chosen to be part of the original committee responsible for establishing a process to create these printed barcodes. Together, the committee determined a way to successfully print accurate, scan-able barcodes. The prevailing method was start with very precise artwork that also compensated for “print growth” (growth experienced during plate making and due to ink spread when printed). This artwork, also known as a “film master”, had to be accurate to an incredible +/- 0.0002”, plus room for print growth! A measuring process also had to be defined in order to ensure the artwork was impeccable. This stage was vitally important; it was the only time that quality control could be performed before printing began.

15 years after defining the techniques that started it all, Bar Code Graphics went on to become one of the largest suppliers of film masters in North America. Fittingly, the company was established as the leader in barcode origination and printing.

Our company’s history is something to be proud of! But when it came to leading the industry, Bar Code Graphics didn’t stop there.

Problems In The Digital Era (And How We Solved Them)
During the 1990’s, the desktop publishing revolution exploded – and everyone was jumping on board. Including the barcode industry. Unfortunately, there was a trade-off to the benefit of easy digital integration.


Various software applications for printing barcodes were being released, but without standard specifications to provide exacting guidance. This meant that barcode quality declined, precision was sacrificed and scan-ability was unpredictable. This prompted the Uniform Code Council (now known as GS1 US) to create new documents on how to access print quality and build more precise software. As the industry leader, Bar Code Graphics stepped up as an active participant in the creation of these new guidelines.


digital barcode file

In 2001, Bar Code Graphics released the first online application to create digital barcodes with software (PrecisionCode) that followed the exact guidelines of the UCC. This online application still thrives today as A few years later, GS1 US would offer software certification, and the PrecisionCode application became the only certified software.

To date, over 100,000 different users have created over 19 million digital barcode files from And as the only site certified to create high-resolution digital barcodes, the choice is apparent. Our commitment to being the best barcode originator pushed us to go one step further; The PrecisionCode application also interfaces directly with our partners’ internal numbering applications. This means our barcode files are easily integrated with medical device packaging, coupons, general products, food packaging/labels and books!


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  • UPC (GTIN-12)

  • ISBN/Books

  • Medical/UDI

  • Supply Chain

  • Assets/Inventory

  • Coupon

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There are a variety of different types of barcodes. However, the UPC (Universal Product Number) symbol is the most recognized barcode in the United States, since it appears on almost every retail product. The UPC symbol is the barcode representation of the GTIN-12 which consists of twelve numeric characters that uniquely identify a company’s individual product. The GTIN-12 number is part of the family of GS1 global data structures that employ 14 digits and can be encoded into various types of data carriers.

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A requirement for selling a book through booksellers, wholesalers, and distributors is the assignment of unique ISBN numbers for each title and for each book to be marked with a Bookland EAN barcode.

The Bookland symbol allows for encodation of ISBNs (the numbers publishers use to identify their products). Since an ISBN is unique to one particular title (or product), the corresponding Bookland EAN symbol is a title-specific marking which is unique for that title. For example, if a title is available in hard cover, soft cover and as an e-book, three unique ISBN Bookland EAN bar codes are required.

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The FDA UDI Mandate is part of a comprehensive healthcare traceability initiative to improve patient safety.  The Unique Device Identifier (UDI) requirement is rooted in holding each member of the supply chain responsible for ensuring each medical device is marked with a UDI barcode with data maintained on the FDA’s GUDID universal database.

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Supply Chain

Logistic barcodes such as the GS1-128 Shipping Label are used to track movement of a shipment within a supply chain.  Since suppliers are making shipments to a variety of trading partners it is essential to integrate the relevant standards and current technology.  The use of EDI and 2D barcodes which can encode much more data has transformed many supply chains.

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The first step in designing an asset tracking system is to determine whether you are working with assets or inventory.  Assets are any items a company uses internally such as tools, equipment, furniture etc.  Inventory are items which are sold, distributed or used by a company.  The distinction between Assets and Inventory is essential in regards to how the items will be marked, scanned and stored.

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The successful integration of GS1 DataBar Coupons has dramatically improved many promotions.  The interhent features including; value codes and automatic expiration date checking for retailers, has enabled more efficient redemption, much better security and better metrics to measure the performance of a campaign.

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Bar Code Graphics

Bar Code Graphics