GS1-128 Shipping Labels

GS1-128 shipping labels are logistic labels which enable shipment visibility within a supply chain.  GS1-128 shipping labels are typically broken down into zones.  Each zone is defined by either the text or barcode information which is included in specified area. The bottom zone (Zone I) is commonly used to host the SSCC-18 barcode, which is used as a ‘license plate’ and correlates with GM MAN segment in an ASN (856).  Other zones are defined by individual trading partner to contain data or barcodes which support the needs of their supply chains.

Different supply chains will utilize different versions based on the specific needs. For example, the JC Penney GS1-128 Shipping Label example below is placed on cartons which are used for automation sortaion on a conveyer using fixed mounted scanning equipment vs.the True Value sample label below is used to identify inbound pallets, and is scanned manually using a hand scanner.



EDI and Shipping Labels

The primary purpose of utilizing GS1-128 Shipping Labels is to identify a shipment with data being received and transmitted by EDI.  Specifically, fields such as the; Purchase Order, Ship To Location and sometimes item information are received in the PO (850) and are on many GS1-128 Shipping Labels.  Each shipment has a supplier assigned license plate (SSCC-18) which is transmitted in the ASN (856).  The SSCC-18 is placed in Zone I on a GS1-128 Shipping Label.

Since data being received and transmitted by EDI are essential components of a GS1-128 Shipping Label, a company’s EDI solution will determine which GS1-128 Solution is needed.

Web-Based EDI Solution

There are a variety of web-based EDI Solutions which allow users to receive and transmit EDI documents using an online portal to manage EDI accounts.  Many of these solutions include a GS1-128 Shipping Label Print Function which prints labels using either a thermal, or laser printer attached to computer which is online.


  • User friendly interface – Easy set-up and training
  • Low Cost
  • Updates and changes are managed by 3rd party service provider


  • Limited integration with internal business applications
  • Limited flexibility
  • Requires user to manually enter data

The following e-commerce companies offer web-based EDI Solutions; DiCentral, GXS – OpenText, SPS Commerce, Covalent Works, DataTrans.

Typically, companies using a web-based EDI Solution install on-demand (Thermal or Laser) printers at their shipping locations to enable them to print labels when needed.  Bar Code Graphics offers supplies for companies needing to print in-house.  For companies who are do not want to print labels in-house, Bar Code Graphics maintains a label printing service bureau with exceptional same day shipping services (for most orders).

In-House EDI Solution

EDI translation software packages enable companies to receive and transmit EDI Documents with their trading partner.   This software enables companies to leverage EDI data with other in-house applications which support and drive their businesses such as; production, WMS, accounting etc.


  • Integrated with internal business operations.
  • Customized for your company’s needs


  • Requires significant set-up time and cost
  • Supplier is responsible for updates and changes to EDI requirements
  • In-house IT Support required

Companies using an in-house EDI Solution typically install barcode label printing software and on-demand (Thermal or Laser) printers at their shipping locations to enable them to print labels when needed.  Bar Code Graphics offers software and supplies for companies needing to print in-house.  For companies who are do not want to print labels in-house, Bar Code Graphics maintains a label printing service bureau with exceptional same day shipping services (for most orders).









How are GS1-128 Shipping Labels used?

GS1-128 shipping labels are used in conjunction with Electronic Data Interchange (EDI) and bridge physical shipments to electronic data.

Basic EDI work flow:

  • Retailer issues Purchase Order (850) to Supplier
  • Supplier receives Purchase Order (850), and creates shipment.
  • The packaging hierarchy (carton, pallets, trailers) is defined by supplier and a ‘Serialized Shipping Container Code’  SSCC-18 is assigned for either each; carton, pallet or trailer.  The level of packaging which needs an SSCC-18 is based on individual retailer requirements.
  • Supplier creates Advanced Ship Notice (856) and includes SSCC-18 to identify either each; carton, pallet or trailer.
  • When shipment arrives at retail receiving location, it is received by scanning the GS1-128 Shipping Label and associating it with an ASN (856).  Effectively, this enables a retailer to receiving and move shipments within their supply chain without having to open or manually review each shipment.

The illustration below represents the relationship between the, PO (850), ASN (856), and the GS1-128 Shipping Label which is applied to shipment.


SUPPLIER responsibility

Educational Videos

The videos below explain how the Serial Shipping Container Code is used across the globe and how it works with EDI.

GS1-128 Shipping Label Glossary

This glossary provides the definitions for terminology used in barcode print quality assessment and compliance support.


Dithering – fuzzy edges on barcodes or patterns of black dots on a label are examples of dithering.  This can result when a label file is subject to compression, scaling, or conversion between file creation and printing.

Height – measurement of the height of a linear barcode.  The height of most linear barcodes is measured from the top to bottom of the vertical bars that make up the barcode.  Text above or below the barcode is not included in the height.  Bearer bars (horizontal bars above and below the barcode) are not included. If the bars in the barcode are different heights, the height of the shortest bars is used for the height of the barcode.

Quiet Zone – space to the left and right of a linear barcode. There cannot be text or other printing in this space.  If a barcode is printed on a label, the full quiet zones must fit on the label.

X-dimension – measurement of the narrowest element of the barcode and affects the overall width of the barcode.

ISO/ANSI Evaluation Parameters

Edge Determination – pass/fail parameter confirming that the scan reflectance profile contains an appropriate number of bars and spaces

Minimum Reflectance – pass/fail parameter comparing the reflectance of the darkest bar element to the reflectance of the lightest space element.

Minimum Edge Contrast – edges are the transition between every bar and space in the scan reflectance profile. This is a pass/fail parameter based on the smallest edge contrast.

Symbol Contrast – graded parameter based on the difference between the darkest/lowest reflectance and the lightest/highest reflectance.

Modulation – graded parameter based on the relative difference between wide elements and narrow elements.

Defects – graded parameter for reflectance irregularities within an element (bar or space). These appear as white spots on a black bar, or black spots in a white space.

Decodability – graded parameter based on how accurate the bar and space widths are compared to a perfect reference decode.

Decode – pass/fail parameter indicating if the bar and space pattern can be decoded based on standard decode algorithms.

Symbol Grade – value from 4.0-0.0.

Print Quality (ISO/ANSI Print Grade) – standardized measurement of barcode print quality.  Requires use of specialized barcode verification equipment which analyzes nine parameters measured in 10 scans to determine the overall print quality grade.   Full ISO/ANSI Print Grades are presented in the format “(2.5/10/660)”, which shows the Symbol Grade, the Aperture, and the Wavelength:

  • Symbol Grade – value from 4.0 – 0.0, with 4.0 being the highest print quality, and 0.0 being the lowest. These are also expressed as letter grades from A-F.
  • Aperture – diameter of light source used to read or verify a barcode. The appropriate aperture size varies depending on the size of the barcode and the application, all defined in the GS1 General Specifications.
  • Wavelength – wavelength of light source used to verify the barcode. 660-670 nanometers is a common standard and is a red light.  “WL” indicates that a white light source is used.

Scan Grade – the grade for one of the 10 scans performed during barcode verification.  The scan grade is the lowest scoring parameter grade for that scan.

Scan Reflectance Profile – graphed output from verification equipment. Represents the way a barcode is “seen” by the verifier.  The print quality parameter grades are determined based on the values and characteristics displayed in the scan reflectance profile.

Symbol grade – the overall grade for a barcode.  This grade is determined by averaging the 10 scan grades.

Verification Scan Report – detailed analysis from a barcode verifier that shows the ISO/ANSI Print Quality Grade.  Also provides the verification details and parameter scores.

Non-Compliant (Defect) Issues

Abrasion – physical damage to the printed or label surface.  Label materials must be resistant to abrasion. Label placement, carton packing, and shipping procedures must be implemented that minimize exposure to abrasion in transit.

Burn lines – visible as white vertical voids running from the top to the bottom of a label/barcode printed with a thermal printer.  These are caused when one or more heat elements in a print head fail.  In thermal printers, print heads are consumable parts and must be replaced when they fail. Burns will impact all labels printed until print head is replaced.

Ribbon creases – visible as white voids, often diagonal, in the printing from a thermal transfer printer.  These are caused by the printer ribbon being folded or creased during printing.  In the area of the crease, the ribbon material does not adhere to the label, leaving a void.

Smudging – poor ribbon adhesion to label stock or inferior ribbon materials can lead to smudging.  Ribbons with a low resin content/high wax content are typically not suitable for use in logistic markings.  Even light incidental contact with the printing can cause it to smudge.

White spots – spots in the printing, often caused by inadequate heat and pressure, or a dirty printer.

Wrinkled label – label not applied smoothly, applied on an uneven carton surface, or a label with poor adhesion that has partially come off the carton and adhered to itself or the carton unevenly.

GS1-128 Label Placement

Carton pack configuration – the way cartons are packed and configured for shipping.  Abrasion and smudging can be magnified when labels are exposed and rubbing against other material.

Flap seam – the seam created by the carton opening.  The area where flaps meet can be uneven due to the gap between the flaps or tape used to close the carton. Labels placed over a flap seam need to be cut in order to open a carton.  This is a poor location for label placement.

Natural bottom – the panel with the largest surface area.  A carton is most stable when resting on its natural bottom.  This is important to placement considerations because a carton it less prone to tipping when oriented this way.

Short carton – carton with side panels that are not tall enough to accommodate normal label placement.

Tall carton – a carton where the natural bottom is not also the panel with the carton opening. Label placement may have special instructions for this type of carton.

Wrapped label – label placed over the edge of a carton.  Wrapped labels and especially wrapped barcodes can impact scannability.

Printing equipment

Fuser assembly – area of a laser printer where heat and pressure are applied to cause toner to fuse to the label.

Guides – in the paper path of a printer, guides ensure that the stock is properly aligned.  Poorly adjusted or ineffective guides can lead to margin and quiet zone issues.

Label stock – coated/uncoated, matched to printer, application, and supply chain requirements.

Laser printer – printing method that uses electrostatic charge and heat to arrange and fuse toner particles.

Print head – component of a thermal printer that generates heat.  Print heads are consumable parts and must be replaced when they fail.  Burn lines are caused by failing print heads.

Ribbon – material used in thermal transfer printing. Wax and resin are two key ribbon components.  The ratio of these materials will impact the durability of the printing.  Low resin/high wax ribbons are typically not suitable for use in logistic markings.  Ribbon selection should take into account the application, environment, and printing equipment.

Test pattern – thick black box printed as part of quality control practices to identify print burns, ribbon creases, and proper stock alignment.

Thermal printer – category of printers that use heat to print. Many thermal printers are capable of both direct and thermal transfer printing.

  • Direct thermal printing – printing method that uses heat to alter heat sensitive paper.
  • Thermal transfer printing – printing method that uses heat to cause heat sensitive ribbon to adhere to a label.

Toner – powdered ink particles that respond to electrostatic charge.  Toner quality can impact print quality and print durability.  OEM toner is generally preferred, while recycled or third party toner can have lower quality.

Barcode scanning and verification equipment

Aperture – diameter of light source used to read or verify a barcode.  The appropriate aperture size varies depending on the size of the barcode and the application, all defined in the GS1 General Specifications.

Automated high speed sortation scanner – Fixed mount scanner designed to read carton barcodes moving at high speeds.

Calibrated Conformance Standard Test Card – NIST traceable calibration card.  Used to confirm that a verifier is accurately measuring and analyzing barcodes.

GS1 Certified Verifier – full ISO/ANSI print quality verifier that has been certified by the GS1 Organization to verify certain types of GS1 barcodes.

Hand scanner –portable barcode scanning device.

Verifier – device used to measure barcode quality.

  • UPC (GTIN-12)

  • ISBN/Books

  • Medical/UDI

  • Supply Chain

  • Assets/Inventory

  • Coupon

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There are a variety of different types of barcodes. However, the UPC (Universal Product Number) symbol is the most recognized barcode in the United States, since it appears on almost every retail product. The UPC symbol is the barcode representation of the GTIN-12 which consists of twelve numeric characters that uniquely identify a company’s individual product. The GTIN-12 number is part of the family of GS1 global data structures that employ 14 digits and can be encoded into various types of data carriers.

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A requirement for selling a book through booksellers, wholesalers, and distributors is the assignment of unique ISBN numbers for each title and for each book to be marked with a Bookland EAN barcode.

The Bookland symbol allows for encodation of ISBNs (the numbers publishers use to identify their products). Since an ISBN is unique to one particular title (or product), the corresponding Bookland EAN symbol is a title-specific marking which is unique for that title. For example, if a title is available in hard cover, soft cover and as an e-book, three unique ISBN Bookland EAN bar codes are required.

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The FDA UDI Mandate is part of a comprehensive healthcare traceability initiative to improve patient safety.  The Unique Device Identifier (UDI) requirement is rooted in holding each member of the supply chain responsible for ensuring each medical device is marked with a UDI barcode with data maintained on the FDA’s GUDID universal database.

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Supply Chain

Logistic barcodes such as the GS1-128 Shipping Label are used to track movement of a shipment within a supply chain.  Since suppliers are making shipments to a variety of trading partners it is essential to integrate the relevant standards and current technology.  The use of EDI and 2D barcodes which can encode much more data has transformed many supply chains.

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The first step in designing an asset tracking system is to determine whether you are working with assets or inventory.  Assets are any items a company uses internally such as tools, equipment, furniture etc.  Inventory are items which are sold, distributed or used by a company.  The distinction between Assets and Inventory is essential in regards to how the items will be marked, scanned and stored.

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The successful integration of GS1 DataBar Coupons has dramatically improved many promotions.  The interhent features including; value codes and automatic expiration date checking for retailers, has enabled more efficient redemption, much better security and better metrics to measure the performance of a campaign.

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