GS1 US GTIN (UPC) Barcodes

GS1 US GTIN UPC Barcodes – Single Issue

Since 1976, GS1 US (formerly the Uniform Code Council) has been the standards organization that administers UPCs allocations. Up until November 2020, GS1 made licensing a brand-specific Company Prefix mandatory for companies who wanted to identify their products with UPC. The GS1 cost structure was extremely harsh for small companies that might not need more than a handful of UPC barcodes. We are happy to announce that GS1 is now enabling small companies the option of purchasing legitimate single GS1 US GTIN (UPC) barcodes without licensing a Company Prefix and paying on-going renewal fees.

  • Economical solution for companies with only a few products
  • No Renewal Fees!
  • GS1 provides the GTIN assignment(s) directly to you.
  • Both a brand and product description are identified in the GS1 Global Database so retailers/marketplaces, such as Amazon, can verify ownership.

UPC Barcodes with Company Prefix vs. GS1 US UPCs

A unique GS1 (UPC) Company Prefix is the building block for most companies to assign UPCs to their products. Unlike arbitrarily assigned individual GS1 US UPCs (above), the UPCs available with licensed Company Prefix all begin with the same beginning numbers. It is important to keep in mind that each product and variant (size/color) requires a unique UPC barcode, which identifies that particular product.

UPC Prefix

  • Unique UPC Company Prefix only identifies only your company
  • Cost-effective for companies with over 9 products
  • Company Prefix and UPCs (GTINs) registered in GS1 Database

The following industries and applications require a brand licensed UPC Company Prefix; medical devices and pharmaceutical products, coupon use, products packed in mixed caseds, and variable weight items. Please contact us if you have any questions by chatting below or calling 800-662-0701 x250.

The Importance of the GS1 UPC Database Registry

GS1 UPC Database

GS1 Global created online tools enabling companies, such as Amazon, to check UPC validity and brand ownership. Initially, the tools only looked to identify GS1 Company Prefix ownership and they have now expanded the functionality to also validate brand ownership and product descriptions for single GS1 US GTIN UPCs.

Whereas GS1 is simply administers GTIN allocations, Bar Code Graphics is the US authority on barcodes and UPC implementation. The GS1 Barcode Service provides the actual .eps barcodes AND personal assistance with UPC GTIN assignments and product data uploads.

Single UPCs: Select Number of UPC Barcodes Required

Number of Items GS1 GTIN (UPC) Fee BCG UPC Barcode Service Total Fee

GS1 US GTIN Barcodes- FAQs

What is the real significance of a GS1 Company Prefix?

The basis of the GTIN identification system works of unique company identifiers assigned to each company.  GS1 global is a standards organization that oversees the numbering and guidelines for product identification. There are local GS1 offices in over 104 countries whose primary role is to license GS1 Company Prefixes to companies within their country.  In the US, GS1 US is the local office. The uniqueness of brand-specific GS1 Company Prefix allows products to be accepted and recognized across the globe.   Each country establishes its own pricing rules for licensing GS1 Prefixes, which are normally based on the total number of products a company needs to identify.

Retailers and marketplaces mandate that their suppliers have a GS1 Company Prefix licensed to their brand. Up until now, suppliers had no other choice but to get a brand-specific Company Prefix. We expect that over the new few months, many retailers may re-review their requirements.Since correct and unique production identification is critical to retail supply chains, major retailers and online marketplaces verify their suppliers’ UPCs against the GS1 Global Registry and they do not accept UPC barcodes without correctly licensed prefixes or GS1 US UPCs. For a complete listing of UPC pricing options, please click here.

Can a company begin with single GS1 UPCs and later license a GS1 Company Prefix, if needed?

This is quite common and the new standards management portal enables companies to now mix different types of GTIN assignments. Your GS1 Barcode Consultant can assist with determining the most economical strategy to meet your company’s needs.

How many UPC Codes do I need for my products?

Each individual product that you are planning on selling will need its own unique UPC Code. Each variant of a product will require a unique UPC so products of different size and colors will each be unique represented with an individual UPC. Please visit for detailed information.

CALL (800)662-0701 X250 or use CHAT for assistance

At Bar Code Graphics, we define a GS1 UPC Barcode as one which correctly contains a GS1 Company Prefix or is single GS1 US assigned GTIN. There is a tremendous amount of incorrect information advertised online for cheap UPC codes, and companies really need to understand the severity of these offerings. Please visit this educational page to learn more about UPC and how some companies provide resold UPCs.

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Brands We Work With

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