In a recent update, Google endorsed the need for manufacturers to license GS1 GTINs (UPCs) to their brand and re-emphasized the necessity for correct GTIN product identification. Product identity is essential in e-commerce because it ensures that online visitors accurately understand the origin and unique identity of a product. This also applies to the web […]
Archive | GS1 UPC Barcodes
Global GS1 Company Database and UPC Registries
January 20, 2021 in GS1 UPC Barcodes
If you do a Google search for the Official UPC database, you will come across numerous official-sounding websites. Unfortunately, none of the information on these unregulated websites should be trusted since the product data is not provided by brand owners. (Click Here To Learn More). There is not a single global database that contains a […]
Amazon’s Valid UPC Barcode Policy
September 2, 2020 in GS1 UPC Barcodes
In May 2016, Amazon refined their UPC (GTIN) requirements and clearly stated that both new and existing vendors MUST use GS1 UPC barcodes. Click here to view policy update. A GS1 UPC barcode has a UPC (GS1) Company Prefix licensed to the brand owner. Despite this update, many vendors were confused by conficting information published, […]
The Importance of Trusted UPC Barcodes in Shopify/ Walmart Partnership
June 19, 2020 in GS1 UPC Barcodes
Walmart and Shopify just announced a partnership enabling small – medium size businesses access to the continually increasing traffic on Walmart.com. In the last quarter, US eCommerce business grew 74% and this new initiative opens access to over 1 million Shopify sellers to get in front of 120 million monthly users on Walmart.com. The Walmart […]
