® – The Repository for UPC Product Data

A UPC (GTIN) is simply a unique numeric identifier that corresponds to a particular product and brand.  Whereas the UPC-A barcode symbol only encodes the UPC (GTIN) numbers, the actual product data details reside in proprietary databases.  The GTIN.Cloud® is the sole source repository that enables manufacturers to assign and manage their UPC assignments. Unlike other “databases”, UPC product data within GTIN.Cloud can be exported to other data resources, such as GS1 Data Hub, Amazon, and Google Merchant center. 

The GTIN management function enables companies to assign and activate their GS1 GTINs, associate product data attributes, upload image links, and create digital .eps (printer-ready) barcode files. All entered UPC product data is personally validated by an assigned GS1 barcode consultant before a UPC is published.  Since GS1 prohibits the reuse of GTINs, it is imperative that UPC identification and product information are done correctly the first time.® Frequently Asked Questions (FAQ’s)

Is this the “Official UPC Database”?

Despite what you might see from an internet search, there is not currently a single recognized global UPC database. Unfortunately, there are numerous online websites that incorrectly claim to be authorized databases and they provide non-validated information. To learn more, please visit

The significant benefits of the repository are the company (brand owner) has complete control of all product data associated with their GTINs and all information is validated by a consultant prior to publishing.

Do we need to use the GS1 DataHub when my GTIN and product data reside in®?

The short answer is No. However, it is included as part of the GS1 licensing membership so there is no downside. Right now, the DataHub tool does not technically share any UPC data and potential trading partners do not use it to discover products.

GS1 does have a future initiative called “Verified By GS1” with the hope that companies will be able to search GTINs for GS1 validity. This future program involves including detailed and structured product data that is already collecting and validating these fields for future DataHub imports.

Comparison of Functionalities:® vs DataHub®DataHub
Manage GTIN-12 (UPCs)YesYes
Manage GTIN-14 (case markings)YesYes
Create barcode files (printer-ready)YesNo
Allow Multiple UsersYes$500 add-on
Export GTINs to Other DatabasesYes$4500 add-on
Human Validation of Entered DataYesNo
GTINs Searchable by PublicYesNo
GS1 Company Certificates DisplayedYesNo

Organizations, such as Google and Amazon, have specific non-standardized GTIN data requirements and specific mandatory information will vary by product category.® can export all standardized formatted data so companies can furnish specific data files to each of their trading partners.

How Do Companies Gain Access to

An annual subscription to® is automatically included with our GS1 Barcode Service and Support programs. Due to the importance of human-validated UPC product data, both GTIN assignments and corresponding data are personally reviewed by our GS1 Barcode consultants.

Companies who do not have their licensed GS1 GTINs or Prefixes can go to to obtain their UPC barcodes and gain access to The digital .eps barcode files are included and can be generated on the management portal.

Companies who already have licensed their GS1 GTINs and/or Prefix can subscribe to a GS1 Barcode Support program to gain access to®. Credit is also provided for either digital barcode files or printed labels,. GS1 Barcode Support programs are available at

For additional information, please feel free to call 800-662-0701 or email

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